It's time to gear up for FW25 – the sell-in season is officially on. 'The beat’s about to drop. Are you ready?'
On this page you will find all the key information and resources you'll need. Let's make this season our best one yet.
To help deliver orders on time, please use the following guidelines:-
Earliest order date for carry over styles is July 14th
Orders should be seperated
Launch vs Carry Over items should not be mixed
By catagory- Do not mix shoes with apparel or accessory orders
Further Order guidelines:-
Best- One SO per model, colour, gender p/delivery date
Better- One SO vertical, category, gender p/delivery date
Good- One SO p/category, p/delivery date
14.10.2024 Start of the sell-in season
19.11.2024 Virtual sell-in session
02.12.2024-03.12.2024- London open showroom appointments
Order deadline: 10.12.24
Delivery window: 01.07.25 - 31.12.25 (Q3 + Q4)
Order deadline 15.01.25
(Delivery window Q4 ONLY- 01.10.25 - 31.12.25)
Please keep in mind that your full-season order book should not exceed the following PAD share.
30% for Outdoor Specialty
Please keep in mind, that we have a minimum order from 4 performance Models
-> M and W – each, eight-size = 64 pairs.
(If you do not believe this to be viable, please contact your rep)